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OUR STORY

By 2013, Karl Heinen and Michael Bryant had already clocked over a decade in custom homebuilding. What they saw was clear: the promise of “custom” often prioritized corporate formulas over people. They saw an opportunity to build not just homes, but lasting relationships—rooted in honesty, fairness, transparency, and Genuine care for each client.


Genuine Custom Homes exists to deliver precisely that—homes crafted for the families who will live in them. No model homes. No sales staff. More focus on the homeowner.

Actual planning meeting latte, 2013

The Dream

After an afternoon bike ride, a conversation over a latte sparked a different approach. Homes built with intention. Processes built on transparency. Quality never negotiable.

Genuine Custom Home, No. 1

Garden Ridge Spec

2013 — The sale of our inaugural Genuine Custom Home, completed even before move-in, marked the beginning of our journey in crafting homes defined by intention and distinction.

Social media film day, 2025

Today

After 20+ years in, we've grown through humility, integrity, and transparency—without model homes, sales representatives, or Parade of Homes entries. Our highest honor, our customers' testimonials.

OUR TEAM

Dream Team

From left to right: Karl, Dennis, and Michael. More than collaborators, we are friends united by a passion for building exceptional custom homes. Guided by honesty, integrity, and a commitment to excellence, we bring each client’s vision to life with care, craftsmanship, and distinction.

Anya Hahn of Olinova Design

Designer Made

Anya, founder of Olinova Design, brings exceptional strength in both architectural and decorative detail. Anya was named Best San Antonio Interior Designer in 2015, and her kitchen design won the 2017 Texas Association of Builders STAR Award for Best Kitchen ($1M–$2M).

Preferred Lender

Colton is a licensed Loan Officer with Highlands Residential Mortgage, Ltd., committed to providing clear guidance, responsive service, and tailored financing solutions, helping clients navigate the construction loan process with confidence, integrity, and professionalism.

EVERY HOME BEGINS WITH A CONVERSATION

Whether by phone, in-person, or virtual, the choice is yours

TRUE CUSTOM LIVING. NO PRE-DESIGNED PLANS. NO SPEC OR MODEL HOMES. BUILT ON YOUR LAND.