Latte at partnership meeting, 2013
Karl and Michael, now seasoned custom homebuilders with over two decades of experience each, reflect on their remarkable journey. In late 2007, they harbored a strong desire to embark on this venture, but the prevailing global financial crisis rendered it an inopportune moment. After years of employment at two esteemed custom homebuilding firms, they emerged with a renewed vision for the future. One afternoon, while cycling, they stopped at a local coffee shop and transformed their collaborative dream into a tangible collaboration. The rest, as they say, is history!
First Genuine Custom Home sold (Georg Ranch)
In 2013, the company celebrated the sale of its inaugural Genuine Custom Home prior to its completion. This achievement was swiftly followed by another of the company’s firsts, a custom-home client. Many more came along, only galvanizing their profound gratitude for realizing their aspiration of establishing their own custom home-building firm.
Builders or YouTube stars?
Since its inception, Genuine has experienced remarkable growth, driven by humility, integrity, and transparency. This success has been achieved without reliance on model homes, sales representatives, or entries in the Parade of Homes. Today, GCH has meticulously crafted numerous custom homes, and the most remarkable aspect is the overwhelmingly positive feedback from their homeowners. This serves as a powerful affirmation of their exceptional work, a testament that no brochure or model home could ever fully convey to potential homeowners like yourself.